A great sales copywriter makes their job look simple: come up with interesting enough sentences that make people know and want your product. But of course, there is more to the process. To help you out, I’ve listed 12 resources that I’ve used (or heard lots of good things about) in my own copywriting education. Feel free to use them yourself. Just remember: Don’t start until you’ve got some solid research on the demographic you’re trying to reach, and how you can best serve them with your product or service.
- Copy Hackers: Joanna and the team at Copy Hackers are brilliant when it comes to writing copy for the digital age. Their seven-part book series is full of actionable advice to get your web copy on track (and if you visit the website and register now, they’ll give you the first book free!). The blog is also a treasure trove of useful info.
- Copyblogger: Copyblogger has become a household name for bloggers and online marketers looking to build an audience. If you’re new to them, sign up for the mailing list and receive their ten-part Copywriting 101 email course. You should also check out How to Write Magnetic Headlines. When you sign up to My.Copyblogger, you’ll have access to plenty of other useful info on copywriting topics.
- Definitive Guide to Copywriting (Quicksprout): Neil Patel has proven time and again that he knows a thing or two about attracting huge online audiences. Whatever he has to say on the subject is usually gold. And while we’re talking about Neil…
- The Step-by-Step Guide To Writing Powerful Headlines: This blog post from his personal website is a must-read to set your headlines aflame.
- Tested Advertising Methods: This book was originally published in 1932, but don’t let its age fool you. The fact that it’s now in its fifth edition says a lot. John Caples has written a timeless guide on how to create effective advertisements.
- Scientific Advertising: This is another oldie but goodie written by the great Claude C. Hopkins. You will find a lot of copywriting gold nuggets in this one.
- The Gary Halbert Letter: The Gary Halbert Letter is perhaps the most widely regarded newsletter in the copywriting world. You can read all of the back issues on the website, which will teach you plenty about how to write great copy.
- How To Make That One Thing Go Viral. Just Kidding! (Upworthy): Upworthy has made a name for itself by revamping dull headlines unto viral glory. Read their findings on what it takes to make things go viral.
- 21 Call To Action Examples and 3 Rules For CTAs: What good is your copy without a call to action? This super popular post on the Crazy Egg blog dissects what makes a great (or terrible) CTA.
- What Makes a Great CTA (Unbounce Blog): Another great blog post on the anatomy of effective calls to action. Definitely worth a read or two.
There are enough top notch copywriting courses to fill several libraries, but I thought these would be most helpful to anyone looking to write their first sales page or email campaign. If there’s a book/course/blog that you think I should’ve included, feel free to share in the comments.