The U.S economy may be growing at a snail’s pace, but the country’s eCommerce sector is definitely not lagging. While overall economic growth was up just 1% in Q2 of 2016 from last year, eCommerce has grown 8.9%, according to Custora’s Q2 2016 Pulse Report. The Average Order Value (AOV) was up .7%, which indicates that people are performing… Read More eCommerce is Bucking the Trend of a Slow Economy
A great sales copywriter makes their job look simple: come up with interesting enough sentences that make people know and want your product. But of course, there is more to the process. To help you out, I’ve listed 12 resources that I’ve used (or heard lots of good things about) in my own copywriting education.… Read More 10 Resources For Creating Memorable Sales Copy
In case you’re wondering if email is still relevant in online marketing, it still very much is. One report from Convince and Convert found that customers who get offers via email spend 138% more than customers who don’t receive them. But a marketing email is only as good as the sum of its parts. By… Read More 4 Crucial Areas To Nail In Email Marketing
If you’re in ecommerce, then you know that driving traffic is essential to your business’ success. Whether you’re having a sale, running a contest, or promoting your newest product, the page your visitors land on has to convince them that what you’re offering if worth their time and money. If you’re keen on improving conversion… Read More 6 Expert Optimization Tips To Improve Your Landing Pages
I’m going to vent a bit here: few things fill me with anxiety faster than a rambling speaker who can’t get to the point. It’s like listening to a verbal version of Where’s Waldo, and it’s not nearly as fun as the original. Unfortunately, a lot of writers do the same. You’ve all read that… Read More 5 Ways To Make Your Writing More Concise and Less Boring
This is the excerpt for your very first post.… Read More Do You Market To Moms? You’re Probably Doing It Wrong.